Retailers Are Opening Themselves To Programmatic – But Will They Regret It? | AdExchanger

Two years ago, retail media networks were at a crossroads. At the time they were weighing whether to become traditional walled gardens or allowing the programmatic ecosystem open access to data. Retailers are long past that point. Hundreds of store operators launched retail media businesses in the past couple years alone. And most of the…

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What we know about Google’s upcoming adtech antitrust trial – and how it might play out | The Drum

Beginning next week, the search giant will face off against the US Justice Department over allegations that the company’s adtech practices are anti-competitive. In a historic trial set to begin on Monday, the US Department of Justice (DOJ) will take on Google, challenging the way it monetizes advertising and accusing it of stifling competition in…

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Fortune 500 brand ads seen next to porn & racial slurs, with IAS & DoubleVerify in the mix | The Drum

A new study underscores the urgent need for more effective brand safety tools to ensure that brands can reliably prevent their ads from appearing alongside harmful content. A report published today reveals that ads for hundreds of the world’s biggest brands – including Meta, Microsoft, Procter & Gamble, Amazon, Disney, Nestle, Mercedes, Walmart, Marriott and…

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FBI Used New Cellebrite Software to Access Trump Shooter’s Phone – Bloomberg

The FBI was given access to unreleased technology to access the phone of the man identified as the shooter of former President Donald Trump, according to people familiar with the investigation. As the FBI struggled to gain access on Sunday morning to the phone, they appealed directly to Cellebrite, a digital intelligence company founded in Israel that…

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