The New Wilderness

The need to regulate online privacy is a truth so universally acknowledged that even Facebook and Google have joined the chorus of voices crying for change. Writing in the New York Times last month, Google CEO Sundar Pichai argued that it is “vital for companies to give people clear, individual choices around how their data…

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How Walgreens enabled Theranos

The growth virus can infect century-old corporations the same as SV startups Ranjan here, and I’d like to talk to you about Theranos. I’ve long been obsessed with this story, to the point of a borderline creepy fascination with Sunny Balwani back in 2016. John Carreyrou’s Bad Blood was one of the best books from…

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New Report Suggests ‘High Likelihood of Human Civilization Coming to an End’ in 2050 – VICE

A harrowing scenario analysis of how human civilization might collapse in coming decades due to climate change has been endorsed by a former Australian defense chief and senior royal navy commander. The analysis, published by the Breakthrough National Centre for Climate Restoration, a think-tank in Melbourne, Australia, describes climate change as “a near- to mid-term…

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Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests – WSJ

A new study suggests suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. Photo: Damian Dovarganes/Associated Press May 29, 2019 5:59 p.m. ET Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising,…

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The Ad Performance and Safety Protocol: Cleaner, better, safer ad experiences on iOS – Developer Blog – The Washington Post

The Washington Post is taking a proactive approach to digital display advertising issues with a new project that is set to fix bad code, while saving brands from code errors and cross-platform bugs in ad code. The Ad Performance and Safety Protocol (APSP) focuses on accidentally harmful ad behaviors to ensure a better user experience…

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