
The Incredible Shrinking Apple
Steve Jobs wanted to put a ding in the universe. Today, Apple wants to ding your pocketbook. Tim Cook, chief executive officer of Apple, at the Steve Jobs Theater in Cupertino last month.CreditCreditDavid Paul Morris/Bloomberg The Steve Jobs Theater on Apple’s spendy new campus in Cupertino, Calif., is a majestic temple to pomp. An ethereal…