
Where the Wild Bots Are: The Rise of Ad Fraud | ExchangeWire.com
Ad fraud affects the entire supply chain, but at varying degrees and with different outcomes. How are publishers affected by ad fraud and is it a bigger issue for them than they think? ExchangeWire speak with Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the technical…