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Playable Ads Engage Users Beyond Gaming – eMarketer Trends, Forecasts & Statistics – eMarketer Trends, Forecasts & Statistics
Google’s AdMob launched playable ads for their gaming partners last May, and Facebook launched them in August. In both cases, the ads were mostly used by game developers, but playable ads have potential for other industries. “It’s leveraging the fact that users like to play games,” said Ari Brandt, executive vice president of strategic development…