Playable Ads Engage Users Beyond Gaming – eMarketer Trends, Forecasts & Statistics – eMarketer Trends, Forecasts & Statistics

Google’s AdMob launched playable ads for their gaming partners last May, and Facebook launched them in August. In both cases, the ads were mostly used by game developers, but playable ads have potential for other industries. “It’s leveraging the fact that users like to play games,” said Ari Brandt, executive vice president of strategic development…

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Gawker 2.0 Implodes as Its Only Reporters Quit

The new site’s only two full-time writers exited Wednesday in protest of editorial director Carson Griffith’s offensive remarks about everything from race to penis size.   Photo Illustration by The Daily Beast Gawker 2.0 is blowing up on the launchpad just two weeks after the site’s first group of new staffers came aboard. On Wednesday…

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Organizational Debt

We all know that classic aphorism: Year comes to an end, Rust blog post press send. This is mine. There are lots of cool technical improvements to Rust that I want the project to achieve this year, and a few in particular that I’m definitely going to be putting a lot of time into. But…

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Newsonomics: Let the 2019 Consolidation Games begin! First up: Alden seeks to swallow Gannett » Nieman Journalism Lab

Alden Global Capital, the most reviled newspaper owner in the business, now wants to buy Gannett, the United States’ largest daily newspaper company. As reported Sunday evening by The Wall Street Journal — and then confirmed via early Monday morning press release — Alden, through its Digital First Media/MNG Enterprise ownership, has offered a 23…

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