
‘It’s hurting us’: Confessions of an ad tech exec on GDPR consent-string fraud – Digiday
Three months ago, four ad tech vendors flagged that they had identified fake consent strings. Consent strings are generated by a publisher’s consent management platform and passed back to all that publisher’s digital ad partners to show which impressions have user consent for personalized advertising, and which don’t. It seems the issue hasn’t gone away. For…