An update on web publisher controls

Over the years advances in AI have enhanced our products, benefiting the people who use them, web content creators, and the overall web ecosystem. The rapid growth and development of generative AI tools is helping web publishers connect with their audiences more easily and creatively than ever before. We’re committed to developing AI responsibly, guided…

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Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites

Despite the industry’s efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July’s Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only…

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We Don’t Need a New Twitter

In early July, Meta introduced Threads, a text-posting social-media application that was clearly designed to steal market share from Twitter, which continues to struggle under the leadership of Elon Musk. Adam Mosseri, the executive in charge of Threads, recently explained that the goal of the service is “to create a public square for communities on…

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The New Gold Mine: Your Personal Information & Tracking Data Online – WSJ

Hidden inside Ashley Hayes-Beaty’s computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny. The file consists of a single code— 4c812db292272995e5416a323e79bd37—that secretly identifies her as a 26-year-old female in Nashville, Tenn. The code knows that her favorite movies include “The Princess…

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Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations – Digiday

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers. The controversy sprang from a report by research firm Adalytics which claimed that marketers buying ad space on YouTube are potentially vulnerable to…

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